Canon PowerShot A590 IS. Photo Credit: Canon
24 January 2008 (Sawf News) - Canon launches optically image stabilized, 8.0 megapixels and 4x zoom PowerShot A590 IS, 8.0 megapixels and 4x zoom PowerShot A580 and the creatively color-keyed 7.1 megapixel PowerShot A470 digital cameras.
PowerShot A590 IS
Ruggedly crafted yet lightweight, the dark silver body of the 8.0 megapixel PowerShot A590 IS camera fits firmly and comfortably into a user's hand.
The impressive 4x (35mm-140mm equivalent) zoom lens camera offers users the option of 19 shooting modes, from fully automatic to fully manual operation for greater creative control.
The A590 IS camera also features Canon's advanced Optical Image Stabilization (OIS) that significantly reduces the effects of camera shake by actually allowing the lens to shift to compensate for camera movement or shake. Unlike electronic image stabilization systems that essentially mask the movement rather than actually compensating for it, Canon's Optical "lens shift" system preserves the inherent quality of the stabilized image without covering up parts of the image.
The camera's range can be expanded even further with the use of any one of three optional converter lenses: a 1.75X tele-converter, a 0.7X wide converter and a 52mm close-up lens for eye-catching and frame-filling macro photography.
It uses two standard AA alkaline batteries.
Canon PowerShot A580 IS. Photo Credit: Canon
PowerShot A580 IS
Sharing most of the features and visual virtues of its image stabilized sibling, the PowerShot A590 IS, including a fast 4X (35mm-140mm equivalent) optical zoom lens, the PowerShot A580 camera features an 8.0 megapixel CCD-type image sensor, the option of fully automatic or semi-automatic settings and 16 easily selectable shooting modes.
Incorporating a virtually identical body design as its slightly more feature-rich A-series family member, the PowerShot A580 camera is easily distinguished thanks to the pearlescent silver patina of its equally durable shell and easy to hold grip.
It uses two standard AA alkaline batteries
Canon PowerShot A470 in red color. Photo Credit: Canon
PowerShot A470
The successor to last year's successful entry level PowerShot A460 camera, the new 7.1 megapixel A470 model has undergone a striking external makeover and a number of key internal enhancements and advancements. Its availabile in four different color accents – blue, red, orange and gray – over a contoured metallic finish body.
The PowerShot A470 camera features a 3.4X (38mm - 132mm equivalent) optical zoom lens that opens up at a responsive f/3.0 at wide-angle and f/5.8 at the telephoto settings. Despite its positioning as an entry-level camera with style, PowerShot A470 camera offers users the option of exploring their creative sides with manual overrides for ISO speed, exposure compensation and white balance, while enjoying the absolute ease of the automatic setting and taking advantage of the camera's 14 shooting modes.
All three cameras share features such as Face Detection Technology for both the camera and the photographic subject and determines whether the subject has moved, Hi-ISO Auto function that works together with Motion Detection Technology to reduced the effect of blur in low light shooting situations by automatically changing and balancing the ISO sensitivity along with the shutter speed, AF-Point Zoom feature that works together with the cameras' advanced Face Detection Technology to enable users to double check facial expressions before snapping photos by pressing the shutter button halfway.
The cameras also feature Canon's Intelligent Orientation Sensor that determines whether a scene is being shot as a vertical or horizontal image. It then automatically rotates the image for quick and easy review on the cameras' bright, sharp and easy-to-read, 115,000-pixel 2.5 inch LCD monitor.
The other features offered include Automatic Red Eye Correction, DIGIC III imaging processor that improves image quality as well as cameras' power consumption, extending the battery life and Special Scene modes including the new Sunset shooting mode.
Scheduled to appear in stores beginning in March 2008, both the PowerShot A590 IS and the PowerShot A580 digital camera kits include two standard AA alkaline batteries, a 32MB MMC+ Memory card, a USB interface cable, an AV cable, a wrist strap, and Canon's software suite. The kits carry estimated retail prices of $179.99 and $149.99, respectively. The PowerShot A470 digital camera kit is also scheduled to ship in March, with similar standard accessories at an estimated retail price of $129.99.
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