Park Mun-Hwa(R) and Patrizio Bertelli
© AFP/HOSEOUL (AFP) - LG said in a statement that distribution of the phone would start in early 2007 in Europe, followed by Asia. It will be available in South Korea in the second quarter of next year.
The company said it would develop a unique, sophisticated and elegant phone, with an advanced-touch interface which eliminates the conventional keypad.
"As we do with ready-to-wear and accessories, we were looking at a breakthrough. Consistent with our approach, we are not branding an existing product," Prada president Patrizio Bertelli was quoted as saying.
Prada is working with LG to give the new phone "a very strong character and unique style" in its content and design, he said.
"We are passionate about developing exclusive phones that appeal to consumers' desire to express their personality through their choice of mobile and feel very strongly that Prada shares this belief," said LG Electronics president Park Mun-Hwa.
©AFP