Liz Hurley is named the New Face of Jeans.
Model and actress Elizabeth Hurley is the new spokesperson of Jordache and she will feature in their newest advertising campaign beginning September. The ad video is shot by famed photographer Michael Thompson in his NY studio. The campaign features Hurley clad in classic Jordache Jeans, edgy with a whip and the iconic Jordache horse.
In the campaign, Hurley wears the Jordache Vintage line, sold in high-end retail stores as well as the new Jordache Legacy line launching exclusively at Macy's across the country this fall. All jeans have embroidered back pocket stitching with superior fits and modern styles. Liz's look was facilitated by make-up artist Stephane Marais and hairstylist Serge Normant.
"We are thrilled to be working with Elizabeth Hurley," says Liz Berlinger, President of Jordache Enterprises. "With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman."
Jordache became a leader in the designer-label jeans category in late 70s. Jordache Jeans were designer favorites and its highly anticipated ad campaigns were seen as provocative and innovative. The jeans were so much a part of American pop culture that their commercials were spoofed by Gilda Radner on Saturday Night Live. Jordache recently introduced a new premium line of jeans inspired by the classic Jordache look.
British beauty Elizabeth Hurley is getting set to walk down the aisle and tie the knot with her Indian born beau Arun Nayar this September. Despite reports that the ceremony will be held in India, the duo have apparently decided to have the big day at the exclusive Barnsley House Hotel in the Cotswolds, UK.
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