A model presents a Rosa Cha creation at the runway show during Mercedes-Benz Spring 2008 New York Fashion Week, September 8, 2007. Photo Credit: Ed Kavishe/fashionwirepress.com(Sawf News) - Amir Slama presented his Rosa Cha bikini and swimwear Spring 2008 collection at Mercedes-Benz New York Fashion Week, September 8, 2007. Those seated in the front row included Ivana Trump and Mena Suvari.
Brazilian born Amir Slama of Iraqi Jewish heritage is the designer and owner of Brazilian beach fashion brand Rosa Cha.
Son of a textile business man, Amir was a History professor before turning to fashion industry.
He started Rosa Cha with the help of his wife. He won Brazil's Best Designer of the Year award in 2002.
Victoria's Secret model, Naomi Campbell has been modeling for Rosa Cha runway collections since the time she first visited Amir's shop in Sao Paulo and became friends with him.
Rosa Cha, a popular name in fashion community, has been written about in top fashion magazines such as Vogue, Harper's Bazaar, Elle, W Magazine, Cosmopolitan and Sport Illustrated among others.
Rosa Cha Swimwear Spring 2006
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