Aamir Khan's blog is not a place where his fans connect with him; it is a place where his fans connect with his films. He has been using the blog to push his latest release Jaane Tu… Ya Jaane Na with more dexterity than would take a salesman to sell ice to an Eskimo.
Photo Credit: Sawf NewsBy Vijainder K Thakur
July 17, 2008 (Sawf News) - Aamir Khan's blog is not a place where his fans connect with him; it is a place where his fans connect with his films. He has been using the blog to push his latest release 'Jaane Tu…' with more dexterity than would take a salesman to sell ice to an Eskimo.
The film addresses a relatively small market segment - high school and college going kids - and has been very well received by this segment. A day after the release of the film Aamir got lead stars Imran Khan and Genelia to write on his blog, to connect with the film's young audience and generate more hype.
After an excellent initial box-office run, collections for the film are rapidly dropping off because very few above the age of 25 are interested in the film.
Aamir, however, has a game plan to counter the drop: not to convince grown ups to trek to the multiplexes but to encourage youngsters to see the film again!
So how does he do it? By adding a song to the film and creating hype about it!
He made a post on his blog on July 13 saying that he had edited out the male version of the song Jaane Tu Mera Kya Hai, Jaane Tu Mera Kya Tha… before releasing the film but was now wondering whether his decision was right.
"Am always curious about such decisions. The movie has been loved so I am assuming we took the right decision. But a number of people have also come up to me and said that they had liked the song in the audio and missed it in the film," he wrote.
"Want your opinion.
"Should it have been in the film? Do you think we should add the song into the film now? The song is ready and its easy enough for me to do..."
Not surprisingly in his post today Aamir wrote:
"…those in favor of adding the song seem to be in the majority. So, for those of you who want it in, the song is in but for just ONE WEEK. You see all of us feel that what we released is what we see the film as. And that we don't want to change. This is more like an experiment. A one week experiment.
So the film will play with the song from tomorrow, i.e. Friday 18th July, for just one week."
He ends the post saying:
"I hope you enjoy the song, and I really wonder whether after seeing the song you will agree with us about deleting it in the first place. Am super curious."
Go on folks! Go see the movie again and tell Aamir how the song looks in it!!
Why does Mr Bachchan keep bitching about the press on his blog, is probably a thought that keeps Aamir amused these days!
News Copyright © Sawf News. May not be reproduced without explicit written permission